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KUSUMA KOSMETIKA was founded in 2020 and operates in the beauty industry with cosmetic products. The brand was born from the lack of cosmetic color options that suit Indonesian skin tones. The lack of color variety and representation of Indonesian "beauty" that holds the concept that fair is beautiful and dark complexion is not.
This is where KUSUMA wants to show that idolizing fair skin is a post-colonial culture that should have stopped long ago. Celebrating all skin complexions from light to dark.
KUSUMA prioritizes safe cosmetic ingredients, does not use animal-derived elements, does not test on animals, and upholds environmental friendliness. KUSUMA is committed to plastic-free packaging and minimizing waste from production to the consumer.
Creating progressive cosmetic products without forgetting the roots of Indonesian Nusantara beauty.
Our Values
KUSUMA will become a progressive and innovative cosmetics company bringing quality products without stepping over cultural pantomime, with the ability to explore natural ingredients and use them for health and maintaining beauty stability.
Our Vision
Realizing technology and, most importantly, representing the beauty of Indonesian skin tones from birth to old age, while maintaining a traditional, safe work environment and creating reliable employment.
